Star ledger circulation numbers coins
But there's worse news: If you look at the ABC numbers over several years, you begin to see the magnitude of the circulation decline—and the speed at which it's accelerating. What you see over time, in fact, is more than a decline: Since the Los Angeles Times has lost nearly 25 percent of its daily circulation, falling to , daily copies in the September ABC report from 1,, in September Most of that decline has come in the past five years: And the pace has picked up in the past year: The San Francisco Chronicle's circulation is down The Philadelphia Inquirer is down The Boston Globe is down 18 percent since , with almost 40 percent of that coming since last year.
Newsday's circulation is off a whopping Odds are they aren't good, especially when the numbers are restated to account for the scandals. These declines reflect a stunning rejection of newspapers by their customers. The reasons are manifold: More troublingly, most of these declines are coming in a fairly healthy economy, in local markets that generally are expanding, not contracting. The pie is getting bigger, but newspapers' slices of it are getting smaller. There are some seasonal variations in the numbers that magnify the declines even further.
In some cases, the March measurement periods tend to be a little stronger than September. So the Washington Post had lost 14 percent of its circulation between September and September ; gained some of it back over the winter The Post aggressively markets the paper in the fall months to subscribers who only get the daily or Sunday editions —and then lost 9.
Total loss over 10 years: I dropped my subscription to the daily Post three years ago, for all of the reasons listed above, and I don't miss it. I've even turned down several Post offers to get the daily paper for free. When you can't even give away your product, something's really wrong! At some papers, almost all of the decline has happened in the past few years. The Arizona Republic, whose circulation has grown overall since , peaked a few years ago and has dropped sharply since—down 12 percent in the past five years, and down 9.
Circulation at the Newark Star-Ledger is down 6. Similarly, the Portland Oregoniam is down 8. The long-term circulation news is not all bad. And then there's the New York Post, the only one of the non-national dailies in the Top 20 to post increases in circulation over the past 10 years up almost 64 percent and in the most recent year up 4.
You can deride the Post's tabloid approach, but it sure seems to be working with audiences. Maybe there's something readers like about a punchy, tightly edited, entertaining paper.
Hey, that's the ticket! Take the three national papers and the Post out of the totals for the Top 20 and the magnitude of the overall decline jumps out: Together, the 16 biggest papers have lost The newspaper industry, of course, spins these numbers; the Newspaper Association of America actually has tried to claim that newspaper readership is UP, when you count passalong copies and visits to Web sites. There are other analyses, as well. Alan Mutter has argued that some of the decline has been intentional, as papers have cut back expensive promotional and "vanity" circulation, but that can't be proved without detailed breakdowns of the circulation numbers, which ABC doesn't provide.
Conversely, Rick Edmonds of the Poynter Institute suggests that papers are being more aggressive about discounts, which would tend to buoy circulation. And we don't know how the numbers break down between street sales and subscriptions, which would be interesting to see.
Nonetheless, that sound you hear is an avalanche of circulation, moving more quickly with each reporting period. And advertising are following readers out the door. Unless newspapers can figure out a way to reverse the trend, they face a grim future.
When you're shedding circulation at 8 or 9 percent a year, it only takes a few years to get to zero. Newspaper Circulation Trends, Source: Audit Bureau of Circulations figures for six months ending in September of each year. Posted by Mark Potts at I am joining you in abandoning the Washington Post, which a month ago cutback on its daily TV listings, and now is cutting back on its stock listings.
Here's a plain vanilla newspaper with few graphics and no pretty color pictures on the front page to attract coins on the street. I buy it and the Financial Times because I know that I will get news for my money, not silly fluff and trend stories.
But then I'm just one of those old farts living on a six-figure retirement income, with time to travel and grandchildren to spend on. But I'm not the sort of demographics today's newspapers want, so I've given up on the Post. Newspapers' response to this is to keep cutting staff and hoping things will change. Nothing like making the product worse and believing that will lure back customers. In 30 years or so, the failure of this industry will be a model for avoidance.
Of course, the people guiding today's newspapers to ruin already have set up their golden parachutes, so it will hardly matter to them. The paper dropped Newark from its masthead sometime in the s, but is still popularly called the Newark Star-Ledger by many New Jersey residents.
The Evening News shut down in After the Newark Evening News moved to a high-traffic area with the potential of trapping its delivery trucks in inner-city traffic the Star-Ledger opened a satellite plant in Piscataway. The Piscataway location offered quick access to Union , Monmouth , Somerset , and Middlesex counties. The Star-Ledger was the recipient of the Pulitzer Prize for Breaking News Reporting in for its comprehensive and clear-headed coverage of the resignation of New Jersey Governor Jim McGreevey , after he confessed to adultery with a male lover.
The paper awards the Star-Ledger Trophy each year to the number one high school teams in their respective sport in New Jersey. Having worked closely with the Newhouse family for years, Arwady was asked to move to Newark to financially revamp the paper. Due to financial losses, the paper's parent company Advance Publications announced on July 31, , that it would sell the Star-Ledger unless non-union staff voluntarily left under a buyout offer, and its unionized truck drivers and mailers agreed to concessions.
On January 16, , the newspaper announced layoffs of 34 employees including 18 newsroom staff. The Newark headquarters of the Star-Ledger , home to the state's largest newspaper for nearly 50 years, was sold to a New York developer in July , according to a news article released by the paper. The Star-Ledger , which Vezza said will continue to be published seven days a week, will retain a presence in Newark in leased office space located within the downtown Gateway Center complex, where the publisher, the newspaper's editorial board, its columnists, its magazine staff and a handful of other jobs will be based.
Advance Publications, the owner of the newspaper, launched a new media company — NJ Advance Media — in to provide content, advertising and marketing services for its online presence at NJ. Prior to Whitmer, James Willse manned the helm from He was appointed following the retirement of year veteran editor Mort Pye.
Willse was the former editor and publisher of the New York Daily News. Prior to accepting the Ledger ' s editorship, Willse headed the review of electronic information options for all Newhouse newspapers. He also expanded the Ledger ' use of color and encouraged a more aggressive editorial team.
May be higher outside New Jersey. From Wikipedia, the free encyclopedia. Retrieved 1 April Retrieved February 5, Retrieved July 5,